Key Terms

These are the phrases that people type into Google. Generally the shorter the term, the more competitive it is. There can also be many variations of words for the same enquiry making it more complicated and so giving a greater need for your site to have good quality SEO work. For instance, if you are Plumber in Plumstead then your terms and site will probably be very easy and obvious. If however you sell clothes online internationally then you can see how search terms increase dramatically.

Back Links

This is a hotly debated subject which no one can really prove 100% any way or another what is the perfect formula for a back link. One thing is for sure though, having none is bad, as is having too many. Here we will try and explain the most common accepted good quality guidelines.Each link will have a different amount of power in pushing you up the rankings so what factors determine this power?Well, your links will be on different sites so these sites or pages should be as relevant to your site as possible. The less links coming from that site or page the better. The more relevant and high quality the content is helps too. The words that your link actually uses (anchor text) which are the ones normally highlighted on a page ( that a click will take you to its destination) are also important. The sites rankings that the link is on is another factor, as is its age obviously.

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So already we can see that there is a lot of different factors which determine what makes a good link. And this is just scratching the surface and the debate will rage on. Why? Well quite simply because no one knows Google’s secret recipe (algorithm or formula) precisely, and the fact that it changes slightly over time. Hence what may have worked for you in the past may not work now. In short, its link quality, not quantity that will help you. Too many links appearing too quickly looks suspicious to Google and can lead to punishments. Whereas high quality links but less of them will have more effect and don’t scream spam or manipulation to Google. This is best practise S.E.O


This is simple. Google has been saying “content is king” now for quite some time. This is partly a smoke screen to hide it’s never ending battle with finding bad links but it is still a vital part of your site. Make sure your content is of a high quality and engages your potential visitors to the site. It might seem obvious, but there are many shopping cart sites that have little or no content. Whilst it is still possible to rank strongly without it (by relying more on links and age for example), it certainly doesn’t halp to have good content all across your site.

What does Google regard as good? Well, it being unique is top of the list. Don’t copy or steal content from other sites, Google reads and sees everything and it will know. Also, don’t duplicate your content inside your site, this is just lazy and Google will notice that too. Lastly, keep it relevant to each page, don’t keep talking about the same thing on every page or Google won’t know which one is most important.In short, 500 words or more for an important page, without your keywords being used in every sentence. This is also manipulative. Try and keep them spread out naturally and with a total density of up to 3% per word as this will help. Saying something over and over again will not make Google take more notice.


There are many invisible or hardly noticeable things on your site. All sites have them but they do vary somewhat from platform to platform. These bits of data and info (or tags) are all important, as is your site map, your Google Web Master Tools (GWMT) settings. Making sure each page is easily readable and unique on your site is important so Google can easily decide your most important pages to rank and which ones are meaningless. For example, in terms of rankings your homepage is the most important, and your contact us page probably isn’t. You also don’t want your own pages competing with each other as this just waters down your results.

A good SEO agency will study your site, based on your key term goals and then ensure that Google’s job is made easy. Ridding your site of errors, duplicated pages and titling your pictures all helps. There is no one specific method to do this, and again, the debate of what is good and bad practice rages on online, but one thing is for sure – if you don’t get the basics right your site will struggle. It’s also worth noting that like content, a site that isn’t optimised or even optimised well can still rank by virtue of relying again on the other ranking factors more heavily (ie links and age). But it will certainly make it easier to get results if your site is easily understandable by Google